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Lifestyle

The sustainable path. Profitable from early revenue, growing steadily. Reaches €1M ARR in 5-10 years — building a business that works for the founder, not just the investor.

The Lifestyle Journey

Profitability first. 10% EBIT from early revenue. Reaches €1M ARR in 5-10 years. Sustainable by design. The grace period extends to 10 years — but many lifestyle ventures take the full runway.

€0€250K€500K€750K€1MARR0123456789101112YearsGrace periodStage 1: IdeaStage 2: DemoStage 3: MVPStage 4: First RevenueStage 5: Early RevenueStage 6: TractionStage 7: MomentumStage 8: Scale — €1M ARR12345678~9 years

CLA Stages

1
Idea
2
Demo
3
MVP
4
First Revenue€1K MRR
5
Early Revenue€5K MRR
6
Traction€20K MRR
7
Momentum€40K MRR
8
Scale€85K MRR / €1M ARR

Lifestyle target: all 8 stages across 5-10 years. The same CLA ladder, but at a sustainable pace — proving profitability before scaling, not after.