Growth
The accelerated path. Build fast, prove fast, scale fast. Every CLA stage earned through velocity — from idea to €1M ARR in 3-4 years, with a 5-year grace period.
The Growth Journey
Aggressive scaling. Idea to €1M ARR in 3-4 years. Flat start while the product takes shape, steep ramp as revenue proves the model, then a steady climb to the finish. The grace period extends to 5 years.
Projected Growth Trajectory
| Year | Est. MRR | Est. ARR | CLA Stage | Phase |
|---|---|---|---|---|
| 0 | €0 | €0 | 1-3 | Product takes shape |
| 0.5 | ~€1K | ~€12K | 4 | First revenue |
| 1 | ~€8K | ~€96K | 5 | Revenue ramp begins |
| 2 | ~€42K | ~€504K | 7 | Steepest acceleration |
| 3 | ~€50K | ~€600K | 7 | Consolidation |
| ~4 | ~€85K | ~€1M | 8 | Scale — finish line |
CLA Stages
1
Idea
2
Demo
3
MVP
4
First Revenue€1K MRR
5
Early Revenue€5K MRR
6
Traction€20K MRR
7
Momentum€40K MRR
8
Scale€85K MRR / €1M ARR
Growth target: all 8 stages in 3-4 years. The CLA ladder accelerates alongside the venture — each stage unlocking larger raises as milestones prove the model works.